Users will soon have a fresh option that enables them to cut down on the quantity of AI-created videos appearing in their timelines. This move comes as the company revealed that it now features over 1 bn AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a full-scale launch. This development comes amid a rise in AI-generated material, driven by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A significant portion of this output is considered “AI slop”, a label for poor-quality, factory-style content that is frequently nonsensical or dreamlike.
Our research shows that a lot of users appreciate content made with AI tools, from AI artwork to science explainers, and we aim to give people the ability to see more or less of that, according to their own choices,” said a spokesperson.
Scale of AI Content
The platform shared that there are now 1.3 billion videos on its app labeled as made with AI. Collectively, over 100 million videos are submitted to the app each day, making clips made by AI a relatively small portion of its overall inventory.
Customizing Your Feed
Viewers will be able to limit or boost the volume of AI content they see by using the topic control option in the platform and selecting “AI-generated content”. Other topics that currently be modified under the filter cover news, style, beauty, and movement.
Platform Guidelines
Its policies require users to label lifelike AI-made content, and it forbids malicious fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
Additionally, the platform will from now on add an artificially created tag to content created with its built-in AI features, or flagged by an collaborative effort for recognizing content made by AI. This action is intended to stop users from attempting to circumvent the labeling process.
AI Literacy Programs
The platform is also introducing a two million dollar awareness program for professionals and organizations to create learning resources about using AI responsibly. This project will support non-profit groups focused on training computer science.
Platform Protection
The platform has justified its content review process, following discussion over proposals to cut jobs for hundreds of content moderators in the United Kingdom. It is set to reduce 439 jobs in its trust and safety division in the UK capital, with labor groups and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A company official stated that people-led review would continue to be important, but artificial intelligence can safeguard staff by filtering out the most harmful content prior to it has to be seen by staff. The platform reported a notable drop in disturbing and violent content reviewed by human moderators over the past year due to intervention by its machine learning processes.
It is vital to balance staff and AI to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we further consider it’s very important to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is really helping us operate efficiently.”
